The Eller College's Decision Behavior Laboratory at the University of Arizona promotes the understanding of group and individual decision making.
Fostering Multidisciplinary Instruction and Research
Co-directed by professors Lisa Ordóñez and Terry Connolly, DBL focuses on the study of normative, descriptive, and prescriptive theories of human judgment and decision making.
We facilitate empirical research from a variety of interrelated disciplines including management, marketing, economics, psychology, and cognitive science.
The lab is managed by Eyran J. Gisches.
For additional information, please contact us.